On July 17, 2012, Adidas held the grand ceremony of the Julong Ring

On July 17, 2012, Adidas held the grand ceremony of the "Julong Ring" in Sanlitun, Beijing. This activity aimed at collecting the 1.3 billion's descendants of the dragon's faith and strength. Afterwards; it is going to try its best to cheer the athletes of China on. In the announcement ceremony of Adidas's "Julong Ring", many Adidas's brand spokesmen all took part in it, such as Fan Bingbing and Yaochen who were international stars, Zhang Zilin who was one of the Miss World, Tianliang who was the former international champion of diving as well as Zhao Ruirui and Yang Hao who were former players of the world volleyball.

As for some society celebrities, they all made positive response to this call at the same time. They all encouraged people to wear Adidas "Julong Ring" through their personnel actions. In the summer of this year, you can cheer for Chinese athletes and enjoy more infinite passion that will be brought by sports. As for its inspiration, it stemmed from the totem, which stood for the power of China, and then the solemn color of the national flag was its adornment. Adidas "Julong Ring" carried the sports dream of hundreds of millions of people and the glory of China. After another four-year expectation, we will link all forces together tightly. What's more, the new anticipation of the harvest of a higher glory is going to be opened.

Mr. Colin Currie was the managing director of Adidas Group in China, and it was said by him that as long as eighty years, Adidas kept on supplying the world's best athletes with the most progressive products, services as well as design concepts. In addition to this, we also assisted them to surpass the endless pinnacles. The "Julong Ring" this dream carrier has been specially created by us for the purpose of meeting customers in China. It was expected that in this summer, we can work together with all people to support Chinese athletes. Furthermore, it will be our wish for them to achieve the peak on sports. Adidas not only released the "Julong Ring", because in the meanwhile, it launched the "put full efforts so that the dragon can move" 360-degree marketing activity as well.

Ranging from today to August 12, customers are able to buy "Julong Ring" in specified retail stores across the country. If you login the www.chinaisallin.com website and input the serial number inside the "Julong Ring", and then you can get the opportunity to participate in drawing a lottery. Moreover, you can have the opportunity to win elegant sports equipments that will be sent by Adidas. Simultaneously, more activities will be held, such as the "drive dragons to move" activity. If you want to know more details, you can visit the activity website. On the one hand, Adidas collected all powers to sustain athletes from China, and on the other hand, Adidas adopted this method to provide those people with concern and helping hands.