old fly reel

Question

question   what do you know about reel in attached photo:
Ted Williamsreel model # 311.31553 from sears and roebuck co. not sure of year..
thank you..joe

Answer
Hi Joe - It's an old reel made by a reel company called Bronson for sale in Sears stores under the Ted Williams label.  It's a cool old reel and they are popular but also were produced in large numbers. It dates to the late 60's or early 70's.  It is a nice looking reel and appears to have Cortland 444 line spooled on it.  It's probably worth around $50 depending on who you find that wants it.  I hope that helps.
Rich