Fifer Viking - genuine cane rod

Question
I have come across a Fifer "Viking" rod which has Genuine Tonkin Cane and the number 4-9.  It's a very stout casting rod with a chrome reel seat and nice cork handles.  6' in length with guides that have a red ceramic or plastic insert.

Is this a rare rod and what do you think is the value?

Thanks very much

Answer
Hi Steve,

Fifer appears to be, or to have been, a sporting goods retailer in Canada.  My guess is that what you have is a private label rod made by Montague or Horrocks-Ibbotson for Fifer and labeled as a Fifer "Viking".  The red inserts are agate; the reel seat is nickel/silver.  I don't think it is particularly rare but I am not familiar with fifer or the volume of sales they may have done.  Value would be in the $20-$100 range depending entirely on actual condition of the rod and any bag or tube that may have come with it.

Thanks,  Joe