Adidas running shoe - Europe's leading brand

The company history

The forerunner of Adidas is the Gebruder Dassler Schuhfabrik company, which was created in 1924 by Dassler brothers (Adolf Dassler and Rudolf Dassler). However, the reputation of company had just speared when this company had a sponsorship deal with Jesse Owens, track and field athletes of African Americans, at the 1936 Olympics. In that year, Owens was won four gold medals. Because of this, the name of the brothers Dassler became famous in the whole country. In reality, before the second world war, the number of shoes sold are exceeded 200,000 pairs per year. However, during the war, because of so much disagreement, Dassler brothers separated in 1947. In 1948, Rudof founded Ruda (later renamed Puma), while Adolf also founded Adidas in 1949. From here, these two companies have operated independently and become rivals.

In fact, Adidas was the most famous sport brand all over the world in the decades of the 20th century. In the golden age, Adidas nearly monopolized the world sport shoe market, especially: running shoes, soccer shoes and basketball shoes. Even Steve Prefontaine - the great myth of American athletics, before becoming the brand ambassador of Nike shoes, he used Adidas running shoes to train and compete in the 1968 Olympics. However, now, Adidas dominance is declining by the appear of a young sport brand coming from the US, which is Nike. It is matter of the fact that just a few decades, Nike has grown up with dizzying speed and has overtaken Adidas's position in the late 80s early 90s. In addition, Nike also never complacent and always developing new technologies to provide the best sports products for customers. As a result, adidas until now have not been able to regain the number one position in the world sports shoes market.

The typical technologies of Adidas

1. Boost

Talking about Adidas running shoe, the most famous technology is BOOST technology. It was introduced in 2013. BOOST was a breakthrough in manufacturing midsole. In fact, it has better resilience than traditional EVA material. BOOST is the perfect combination between softness and excellent elastic jogging to create impressive experience for runners. More important, regardless of hot and cold weather and the time of use, BOOST always operate perfectly and no loss of physical properties like other normal EVA midsoles. Most recently, Adidas has released the oven BOOST second generation with remarkable improvements, promises to create more perfect experiences for the athletes. 

2. Spring Blade

Besides Boost line, Adidas also has the Spring Blade line with designing extremely "enlightenment". The outsole is formed by plastic sheets arranged in layers strangely. Therefore, do not need to know the feeling when you run with it, but definitely one thing, you will be the most outstanding in the crowd with these special shoes.

3. Primeknit 

Primeknit technology is being launched to compete directly with Nike Flyknit. This technology is based on the principle of creating seamless shoes body structure weaving wool fibers in particular.

4. Other technologies

Besides main technologies listed above, Adidas still has other technologies.  For example, If Nike has Dri-Fit, Adidas also has Climacool. Nike introduce Lunarlon. In contrast, Adidas release Boost. In the digital technology, Adidas micoach is the foundation supports monitoring and recording the exercise of  athletes, similar to Nike +.

Conclusion

In conclusion, if you are people, who love running and running shoes with high quality, simple designs. Adidas running shoes are the suitable shoe for you. With the featured technology is Boost, Adidas would bring the running energy solution for you. Boost, with the ability to repay higher energy than any existing buffers in manufacturing industry running shoes. With the use of thousands of eye-catching energy capsules, Boost has completely changed your running style.

See you again in the next article with the topic about the Adidas' competitor - Nike !

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