New Balance – The pride of American running shoe

In order to continue the article series about four greatest running shoe brands in the world. In this final series article, I will present to you one of the best sport brand of the US, which is New Balance. I hope that after reading this article, you could form an overview and comparison between four running shoe brands, including: Adidas, Nike, Asics and New Balance. From that, you could choose the suitable brand for yourself.

The company history

The New Balance was created in 1906 under the name "New Balance Arch Support Company" at Boston city, Massachusetts by William J. Riley. In fact, this company focused on producing running shoes, which could overcome the weaknesses of the foot to create optimal comfort for runners. The first running shoe of New Balance was designed based on inspiration from chicken feet with three claws. At that time, Riley believed that the feature of chicken feet would help to keep the balance perfectly for running shoes. Next, in 1938, New Balance started to produce running shoes for local clubs. Then, in 1960, New Balance presented a breakthrough of the brand, which was "Trackster" – The first running shoes in the world with corrugated rubber design and many different versions of the width. Thanks to the success of "Trackster", after that, New Balance grown up rapidly to become one of the best running shoe brands in all over the world. In the next years, the company manufactured many high quality running shoes. Prominent among them is New Balance 320. In reality, this running shoe was used by Tom Feming in the New York Marathon in 1975. Indeed, this running shoe also was rated as the best running shoe at that time by Runner's World. 

The typical technologies of New Balance

Difference from other running shoe brands, instead of using flowery names, New Balance uses the number to make the name for shoes. The purpose of this is driving users to concentrate to the product quality as well as the fame of the company. It is true that the slogan of New Balance is "Endorsed by No One". This means that instead of paying for stars to make the famous, New Balance continuous investment in research, design and produce running shoes at the US to create the best quality products. As a result, nowadays New Balance has many technologies for running shoes sector, but the most famous are three typical technologies, including: Encap, FreshFoam and Abzorb.  

1. Encap technology

The fact that Encap technology is the combination between the outsole is created with PU material and the core is made with soft EVA to make the perfect midsole. This combination will help to protect running shoes out of the negative effect of weather condition as well as the using time. Thus, the durability of shoes will be longer.

2. FreshFoam technology

Besides Encap line, New Balance also has another famous technology, which is FreshFoam. This technology was introduced in 2013. With EVA technology being a major focus for all major running brands, New Balance unveiled their Fresh Foam technology to a crowd of super runners and outdoor enthusiasts at Outdoor Retailer in Salt Lake City, all eager to talk about the endless possibilities of foam density. The midsole boasts an innovative technology that takes a page out of the 3-D printing process, an up-and-coming technique that is slanted to change the way all products are made. New Balance employed the process to dissect a traditional midsole into three separate materials into unique geometries to ensure a stable, neutral ride. The result is a smooth ride on a geometrically engineered foam midsole. With a significantly reduced drop from heel to toe and an ultra-plush ride, running shoes are softer with less return. 

3. Abzorb technology

In fact, Abzord is a new material, which is created by the cooperation between New Balance and Dupont (a chemical company in the US). It is matter of the fact that Abzorb is soft and lightweight, similar to EVA but the age is longer than most other materials.

Conclusion

In conclusion, with all the facts mentioned above, it could be clearly seen that if you are people, who love running and are looking for professional running shoes with high quality and good supports for your feet to train everyday or you are a professional athlete, and are looking for best shoes for running competitions. New Balance is one of the best brands for you.

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