No More Free Cars For Tiger

Carmaking giant General Motors (GM) had said an arrangement with Tiger Woods that allowed the fallen star to have free access to its vehicles is over. The world's number one golfer had an endorsement contract with GM's Buick brand, but that ended in 2008, BBC News informs.

However, an arrangement remained that allowed him to keep several GM motors on loan. A company spokesman has now said the deal ended at the end of 2009.

 

Tiger Woods’ endorsement contract with GM's Buick brand ended in 2008, but an arrangement remained in place that allowed him to keep several GM loan.

 

Woods has lost a host of endorsement contracts since the 27 November. car crash outside his Florida home. Since the crash, when his wife Elin broke the windows of the Cadillac with a golf club, Woods has lost endorsement deals with companies such as Accenture and watchmaker Tag Heuer. The accident triggered allegations of marital infidelity that led him to take a break from professional golf, though the GM spokesman said the loan arrangement had previously been scheduled to end on 31 December.

 

According to reports the Cadillac he was driving is to be repaired and then sold at auction. Woods has been engulfed in a media whirlwind since the incident disturbance outside his Florida home. He has since admitted being unfaithful to his wife, and is taking a break from professional golf.

On 12 December Gillette became the first major sponsor of Tiger Woods to distance itself from the golf star after the storm over his private life. It said it would limit Woods's role in its marketing while he took time off to repair his personal life. Two days later the giant management consultancy firm Accenture ended its sponsorship with Woods, saying the golfer was "no longer the right representative". On 31 December telecoms giant AT&T said it would no longer sponsor Woods, but gave no reason for its decision.

 

Apart from AT&T, Accenture and razor maker Gillette, the watchmaker Tag Heuer has scaled down its use of the star, while drinks manufacturer Gatorade discontinued a line of Tiger Woods-branded energy drinks.

 

A recent University of California study suggested the total economic damage of the Tiger Woods affair to all involved parties could amount to as much as $12bn.May be tiger woods will no longer get free cars from GM. But Nike—the sports equipment giant which pays Woods an estimated 40 million dollars a year, has given its unqualified support. Meanwhile, electronic game maker Electronic Arts is is to go ahead with plans to roll out an online game featuring Tiger Woods.

 

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