Aspen Colorado is Know for Fashion and Skiing, Combine the Two and You Have World Class Ski Fashion

Aspen, Colorado is home to four ski mountains and some of the best ski terrain in Colorado, Aspen Mountain, Aspen Highlands, Buttermilk and Snowmass. On these slopes you will find a class of skier not found at other resorts in Colorado or anywhere in the U.S, Aspen is where the wealthiest and most beautiful people come to ski and play. Aspen is also home to a wealth of fashion, stroll down the charming brick walking malls in downtown and you will see Fendi, Gucci, Prada, Ralph Lauren and more. With such a strong influence of skiing and fashion in one place it is no surprise Aspen is home to ski boutiques that carry the best brands of luxury ski wear in the world. These brands include Bogner (men & women), Sportalm (women), Jet Set (men & women), Kjus (men) and Emmegi (men & women), together these brands make up the epicenter of designer ski wear. Stefan Kaelin Ski and Golf is one of these boutiques and you can find many of these brands there. Read on to learn a little bit about these manufactures of fine ski apparel.

Bogner is now run by Willy Bogner, the son of founder Willy sr. and Maria Bogner, with his wife S鬾ia Bogner. Americans call a guy like him a "renaissance man", following the example set by Leonardo da Vinci. Men of this caliber are used to devote their opus, their lives and their passion to the most different enterprises and write success stories in each of them.
Willy Bogner is lead designer, the cosmopolitan who gives their fashion a soul. She combines creativity with quality and chic with charisma. This dualism does not only apply to S鬾ia Bogner as a fashion designer. Bogner combines athletic function and fashion with the highest quality materials since the first days of the company in 1932. The Bogner's self-conception always included respect for mankind and nature in the company's philosophy. Hence, the family engaged itself in ecological production and encouraged it substantially. The ski collection has a dynamic appearance with just the right amount to sportiness. Focused on the perfect fit with a clean design with rich and innovate details.

Sportalm emphasizes a sensual and confident personality - the wearer is always the main focus. Simply put, whoever wears Sportalm needs no disguise. The Sportalm collections reflect that special feeling of the skiing way of life. For women who love Sportalm, European origins and the modern urban world fit effortlessly together creating the future of ski wear that is in the same timeless. Innovative functional fabrics are manufactured using proven traditional handiwork techniques combined with a design reference based on historical patterns. In this way Sportalm creates originate distinctive clothing with a love of detail, clothing of the highest quality that is authentic and exclusively manufactured in Europe.

From their beginning Jet Set has melded fashion and function, sportswear and innovation, transforming the idea of classic luxury into forward thinking and design driven clothing. What set the brand apart starting in the Seventies was the belief that luxury could be applied to a lifestyle concept thanks to a new way of interpreting fashion and style. When many other brands were either creating very technical outerwear with a lack of design sense, or ski wear that was attractive yet left you wet and cold, Jet Set was giving you the best of both. Thus, research and invention became the foundations of beautiful and functional sportswear made with innovative fabrics and cutting-edge constructions that look to the future.

Emmegi is world famous for the latest in designer European ski wear and apr鑣 fashions. Their design style is known for their fashion forward ski jackets and pants, with bold colors and creative prints. Creative elements such as fur trim collars and broad waist belts also give Emmegi ski wear its own distinct style. This year Emmegi has incorporated several ski jackets and pants with the glossy look that has become so popular as well. Emmegi has been around for years but in the twenty-first century, a newly-revitalized company challenges their designers always with an eye on the future. Its core is the same, but it keeps pushing the limits of luxury ski wear.