- Reflection: Light colors reflect more sunlight, while darker colors absorb sunlight. This means that wearing lighter-colored clothing helps keep the body cooler in the summer by reducing the amount of heat absorbed from the sun.
- Evaporation: Lighter-colored fabrics also tend to be lighter and more breathable, allowing sweat to evaporate more easily, which further helps in cooling the body.
- Psychological effect: Psychologically, lighter colors are associated with coolness and freshness, making them more comfortable to wear in warm weather.
Anglers Night, On Ice! Presentation by Jeff Gustafson Thurs, Nov 29, 2012
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