What is bait price?

A bait price is a marketing strategy used to lure customers into a store or website by advertising a very low price on a particular item, but only having a limited quantity of that item available. The goal is to get customers to come to the store or website, where they will then be exposed to other products that they may be interested in purchasing, thus increasing the chances of making a sale.

Bait pricing is a deceptive practice, as it lures customers in with the promise of a great deal, but then quickly reveals that the item is not actually available or is only available in very limited quantities. This can lead to customers feeling frustrated and misled, and can damage the reputation of the company using the strategy.

In some jurisdictions, bait pricing is illegal, as it is considered a form of false advertising. However, it is still a common practice among some retailers.

Here are some examples of bait prices:

* A car dealership advertises a car for $10,000. However, when customers come to the dealership, they are told that the car is no longer available, but that they can purchase a similar car for $15,000.

* A clothing store advertises a dress for $50. However, when customers come to the store, they are told that the dress is only available in a size that is too small or too large for them.

* A travel agency advertises a vacation package to Mexico for $500. However, when customers call to book the vacation, they are told that the package is no longer available, but that they can book a similar vacation for $1,000.

If you encounter a bait price, you should report it to the Better Business Bureau or your state's attorney general's office.