Executive Summary
This feasibility study assesses the potential for starting a hunting and fishing gear business in a small town with a population of 2,500 people. The town is located in a rural area, and there are currently no stores in the area that sell these goods. The nearest store that sells hunting and fishing gear is 100 miles away.
The study examines the market demand for hunting and fishing gear in the area, the competition, the potential costs of starting the business, and the projected financial performance of the business.
Market Demand
The market demand for hunting and fishing gear in the area is strong. There are a large number of hunters and fishermen in the area, and they are currently underserved by the existing retail options. A survey of local residents found that 80% of respondents would be likely to shop at a local store that sold hunting and fishing gear.
Competition
There is no direct competition for a hunting and fishing gear store in the area. The nearest store that sells these goods is 100 miles away. However, there are several online retailers that sell hunting and fishing gear, and these retailers could pose a competitive threat to a new business.
Potential Costs
The potential costs of starting a hunting and fishing gear business in the small town include:
* Rent or purchase of a retail space
* Purchase of inventory
* Hiring of staff
* Marketing expenses
* Insurance
The total startup costs are estimated to be $100,000.
Projected Financial Performance
The projected financial performance of the hunting and fishing gear business is as follows:
* Year 1: Revenue of $200,000, net profit of $20,000
* Year 2: Revenue of $300,000, net profit of $30,000
* Year 3: Revenue of $400,000, net profit of $40,000
Conclusion
Based on the findings of this feasibility study, it is concluded that there is a strong potential for starting a hunting and fishing gear business in the small town. The market demand for these goods is strong, there is no direct competition in the area, and the projected financial performance of the business is positive.
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