In 1972, Morris opened his first retail store in Springfield, Missouri. The store was a success, and Morris soon began to expand his business. In 1974, he opened his second store in Branson, Missouri. By 1978, he had opened six more stores in Missouri and Arkansas.
In 1979, Morris opened his first store outside of the Midwest in Memphis, Tennessee. This store was a huge success, and it helped to establish Bass Pro Shops as a national brand. In the 1980s and 1990s, Morris continued to expand his business. He opened stores in all 50 states and Canada. He also acquired several other outdoor retailers, including Cabela's in 2017.
Today, Bass Pro Shops is the largest outdoor retailer in the United States. The company has more than 170 stores and employs over 40,000 people. Bass Pro Shops sells a wide variety of outdoor gear, including fishing tackle, hunting supplies, camping gear, and clothing. The company also offers a variety of services, such as boat repair, gunsmithing, and archery lessons.
Bass Pro Shops is a successful company because it has a wide variety of products and services, and it is committed to providing excellent customer service. The company is also a strong supporter of the outdoors and conservation.
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