Enter The Catchbook Photo Contest, Win Columbia Gear

Last week we launched a new fishing app for the iPhone that automatically turns photos of fish you've caught into detailed fishing journal entries that show up on your map, then shares those entries exclusively with trusted friends. Our goal is to help you and your buddies learn more about the spots you fish. You can download the app from iTunes here.

We want this to be a useful app for the hardcore angler. But we want it to be a source of casual fun, too. That's why any photos users post show up on the main page of the app, where everyone can see them.

You won't be able to see the spot a fish was landed unless you're friends with the person who posted it, but it's still fun to check in and see photos of what people are catching around the country. We think it's a great way to burn a moment when you're standing in the checkout line, or stuck in the lobby at the doctor's office.

The app is off to a great start. Nearly 200 catch photos have been posted so far, and more people are signing up every day. To keep the ball rolling, we're announcing a new contest. From today until the 1st of August we'll give away a Columbia PFG Blood and Guts™ Ball Cap, for the best photo posted each week (as chosen by our editors). Then, at the end of the month, we'll pick our favorite overall shot and run it in the magazine! Each monthly winner will also receive a Columbia Airgill Chill™ Long Sleeve (men) or Ultimate Chill™ Long Sleeve (women).

The photo above is from our first weekly winner, Alexandro Trevino, who gets the first hat, even though he didn't know about the contest yet. Alexandro, congratulations on your catch!

Note: We know not everyone has an iPhone, and wish we'd been able to launch this app for Android phones (and for web users who don't yet have a smartphone) right out of the gate. We're hoping to do both these things soon. The faster we can get the word out about this app, the faster this will happen. You can help by telling your friends about the project. Thanks!